Make More of Your Knowledge
Monetize unused R&D and internal breakthroughs by identifying external markets, licensees, and partners ready for your intellectual property.
New Paper Published — November 2026
Published by
UC Berkeley Haas
Open Innovation Labs
The Berkeley TCB Model: Taking Care of Business
How do you connect strategy to the work that actually moves a business forward? Almog Goldstein’s latest research introduces the Berkeley TCB Model—a ten-step thinking system connecting Dynamic Capabilities, Open Innovation, and Innovation as a Learning Process.
TCB brings together the established work of Professors David Teece, Henry Chesbrough, and Sara Beckman, from strategic direction and make/buy/partner decisions to experimentation, IP value capture, and continuous renewal. The model integrates these frameworks; it does not claim to extend their underlying theories.
01 / The Discipline
What is Open Innovation?
Open Innovation is a business management model that promotes collaborating with people and organizations outside the firm. It marks a shift from traditional R&D silos to a distributed, decentralized, and participatory ecosystem — where ideas flow across boundaries to create new value.
"Instead of re-inventing the wheel, an Open Innovation project seeks to leverage available external knowledge and extend upon it."
— Professor Henry Chesbrough, Father of Open Innovation
02 / Strategic AdvantagesWhy work in the open
Reduce R&D Costs
Fill capability gaps by integrating proven external solutions instead of reinventing the wheel inside the firm.
Ship Faster, Enter New Markets
Compress time-to-market by leveraging external talent pools, pre-vetted technologies, and partner channels.
The Core Principle
The best use of internal and external ideas to create value — wherever they originate.
03 / Consulting ServicesTaking Care of Business
Apply the TCB model to your business.
Open Universe helps firms apply the Berkeley Taking Care of Business model, architected by Almog Goldstein. Connect the capabilities you need, the ecosystem you work within, and the way your team executes—rather than treating them as separate initiatives.
- T / Dynamic Capabilities
- Teece’s economic operating system: Sense, Seize, Transform.
- C / Open Innovation
- Chesbrough’s ecosystem strategy: knowledge flows and value creation & capture.
- B / Innovation as a Learning Process
- Beckman’s execution engine: Observe, Frame, Design, Experiment.
Strategic Diagnosis
Clarify where your business needs to go. Surface market signals, frame the right strategic question, and identify gaps between your ambitions and the capabilities you have today.
- — Strategic direction
- — Sensing & framing
- — Capability gap analysis
Business & Ecosystem Design
Decide what to build, buy, or partner for. Design business models and knowledge flows that turn internal IP and external collaboration into value your firm can capture.
- — Make / Buy / Partner
- — Business model design
- — Knowledge & IP value capture
Execution & Renewal
Move from strategic intent to action. Connect observation, reframing, design, and experimentation with meaningful KPIs and a long-term roadmap—so your team can learn, adapt, and renew its strategy.
- — Experiments & learning
- — KPIs & roadmap
- — Strategic renewal
Projects, advisory, workshops & talks.
Bring the model into a scoped consulting project or hourly advisory session—or invite Almog for Open Innovation workshops, training, and talks grounded in TCB. Each engagement starts with your strategic challenge.
Behind the work
Translating research into industry-defining results.
Open Universe is led by Almog — a Strategic Architect trained in the field at UC Berkeley's Haas School of Business, where he spent four years researching and advising firms on how to capture more value from what they already know.
His practice spans 15+ corporate engagements, a network of 60+ subject-matter experts, and teaching invitations from leading academic and executive programs across the U.S. and abroad.
Meet Almog →Start a project. Book a talk.
Whether you're scoping a corporate Open Innovation engagement or inviting Almog to teach, the door is open.
almog@open-universe.org